Managing New Media Projects Essay Example | Topics and Well Written Essays - 2500 words

Managing New Media Projects - Essay Example It has been contended that the surfacing of novel, digital technologies hinted a fundamental shift of who is in control of information, experience and resources (Croteau and Hoynes 2003, p. 322). Likewise, it was inferred that new media will: 1) change the implication of geographic distance; 2) facilitate massive swelling in the volume of communication; 3) offer prospects of increased speed in communication; 4) present greater chances of interactive communication; and 5) permit structures of communication that were formerly separate to be integrated and get linked (Croteau and Hoynes 2003, p. 303). Accordingly, there are discussions between many academics indicating that the new media, predominantly the internet, offer the prospects for a democratic postmodern public sphere, where citizens can contribute and involve themselves in educated, non-hierarchical deliberations relevant to their social structures. On the other hand, those opposing the constructive assessments of the probable social effects of new media have put forward the notion that the switch to new media has seen a handful of influential and potent global telecommunications organisations that have achieved a level of large-scale influence which was previously inconceivable. Contemporary inputs to the field have underscored the constructive and off-putting prospects and tangible propositions of new media technologies, signifying that a few of the earlier works on new media studies were guilty of technological "determinism," wherein the upshots of media were determined by the technology itself, rather than mapping out the intricate social networks that manage the progress, financial support, execution and future advance of any technology (Lister et al 2003; Flew 2002, p. 13; Durham and Kellner 2001; Marmura 2008, p. 247). -- P R O D U C T I O N P L A N - (GreensForYou) Project Analysis An English website for a new chain of organic food stores based in London, GreensForYou targets male and female customers aged 25-45. It seeks to disseminate information to the public basic details regarding the stores' location, wide-ranging use of images showing the origin of the food being sold, the ethical strategies used in food production, its home delivery services and most especially the project's campaigns supporting fair trade. Likewise, it has an e-commerce component, a flash mini-game about organic food, an interactive quiz about the benefits of fair trade and an educational segment featuring interactive activities and educational content for teenagers aimed to instruct them on the essentials of organic food. One critical issue in this undertaking is with regards to copyright clearance and intellectual property. Unless all of the content used in the GreensForYou project is originally created by the production team, the group really needs the suitable copyright clearances and even if site owner is dealing with content created by others or by its very own project team, the new intellectual property the site has created likewise needs to be protected; more so in the case of audio or music, the rights of the performer, record producer and copyright holder, have to be cleared (CHIN 2002, p. 42). With this issue are some limitations that need to be appraised. The growing accessibility and dropping cost of bandwidth implies that more and more