Foreign Market Entry Strategy – Four Seasons in Brazil

[pic] Four Seasons Hotels and Resorts Strategic Marketing Plan for Entry into Rio de Janeiro, Brazil [pic] EXECUTIVE SUMMARY Four Seasons Hotels and Resort is the world’s head lavish lodging the board organization. It is right now working 83 lodgings in 35 nations and has gained notoriety for unwavering quality, trust and association with its visitors (Four Seasons, 2010). As the inn big shot gets ready to enter Brazil, this paper describes in detail the showcasing plan Four Seasons will actualize in the nearby geopolitical condition. Brazil’s present political, legitimate, social and monetary state makes the determination that procuring a neighborhood extravagance hotelier while using its business assets like an accomplice, is the best method of passage for Four Seasons. Fasano’s bombastic neighborhood brand acknowledgment as a world-class hotelier and organization with Brazilian land designer, JHSF, makes it a perfect contender for Four Seasons’ showcase passage technique. Remarkable customized client care, an essential piece of Four Seasons’ brand picture and methodology, is normalized and will be straightforwardly moved when entering Rio de Janeiro. Securing Fasano’s inn in Rio de Janeiro, while at the same time retraining the entirety of its current staff individuals will achieve Four Seasons’ fundamental targets when entering Brazil which include: 1. Offering a normalized assistance Four Seasons’ target advertise has come to get and expect, while displaying a bona fide Brazilian experience for its visitors. 2. Setting up a certifiable association with the neighborhood network and understanding Brazilian culture to guarantee a feasible business relationship for future extension. 3. Using the most ffective and proficient market procedure to assist Four Seasons’ entrance into Brazil. To ensure an effective section into this new development showcase, two Integrated Communications Campaign techniques will be instituted to connect with the neighborhood network and universal purchaser base. List of chapters I. Official SUMMARY1 II. TABLE OF CONTENTS2 III. Organization AND SERVICE OVERVIEW3 A. FOUR SEASONS HISTORY3 B. Ongoing DEVELOPMENTS3 IV. MARKET ATTRACTIVENESS ASSESSMENT5 A. Condition OVERVIEW5 1. Social ENVIRONMENT5 2. POLITICAL ENVIRONMENT8 3. Financial ENVIRONMENT10 4. Lawful ENVIRONMENT12 B. Serious ANALYSIS14 1. MAJOR COMPETITORS14 2. SWOT ANALYSIS FOR FOUR SEASONS21 C. POTENTIAL TARGET MARKET ASSESSMENT22 1. FOUR SEASONS’ GUEST DEMOGRAPHICS22 2. TARGET SEGMENTS23 V. MARKET ENTRY STRATEGY25 VI. Advertising MIX PLAN28 A. BRAND STRATEGY28 B. Item/SERVICE29 C. PRICE34 D. PLACE35 E. Publicizing AND OTHER PROMOTION35 1. Coordinated Communications Campaign for Brazilians35 2. Incorporated Communicates Campaign for International Travelers37 3. FIFA World Cup 2014 and Summer Olympic Games 201640 VII. Determination and RECOMMENDED RESEARCH40 A. Optional RESEARCH41 B. Essential RESEARCH41 1. SURVEYS41 2. Center GROUP42 3. IN-DEPTH INTERVIEWS43 4. Perception STUDIES43 VIII. REFERENCES44 COMPANY AND SERVICE OVERVIEW 1 FOUR SEASONS HISTORY Isadore Sharp, originator of The Four Seasons Hotels and Resorts, opened his first inn in Toronto, Canada in 1961. A humble inn with 125 moderate rooms, The Four Seasons Motor Hotel denoted the start of another sort of inn wherein each client would be treated as an uncommon visitor. Inside ten years, three inns had been opened in Canada, prompting the opening of the company’s first inn abroad in London, England in 1970. After some time, Four Seasons settled on four vital choices that shaped the mainstays of the organization. The principal column, quality, was picked during the underlying development abroad during the 1970s, to consistently meet visitor desires starting with one lodging then onto the next. Four Seasons as a brand would speak to outstanding quality with an emphasis on being the best inn in every area. The second key choice was to fabricate Four Season’s upper hand in administration. Four Seasons was perceived for its boss help with the opening of its originally marked U. S. lodging in Washington, DC in 1979. During the 1980s, Four Seasons kept on growing and present leader lodgings all through the US. The brand name started to create and an unmistakable brand picture was made. The third column, culture, would assume a huge job in the development of a solid brand name. The corporate culture got dependent on the Golden Rule, which Mr. Sharp characterizes as â€Å"to manage othersâ€partners, clients, collaborators, everyoneâ€as we would need them to manage us† (Martin, 2008). In 1985, Four Seasons added marked private habitations to their inns and started to progress from a lodging proprietor to exclusively an inn the board organization. With the change, the fourth column developed: â€Å"to develop as an administration organization and manufacture a brand name interchangeable with quality† (â€Å"Four Seasons Hotels and Resorts-About Us: Four Seasons History,† 2010). Since, Four Seasons has made a brand name worth a lot more than its land by offering the best support of extravagance voyagers around the globe. Four Seasons has reliably developed the administrations offered at its lodgings throughout the years, turning into the first to offer cleanser in the shower, 24-hour room administration, wraparounds, cleaning and squeezing administrations, a two-line telephone in every visitor room, a sufficiently bright work area, a full-administration spa and 24-hour secretarial administrations (Martin, 2008). In 1986, the organization opened up to the world and was recorded on the Toronto Stock Exchange. A solid brand name permitted the Four Seasons to take part in a progression of effective inn openings over the world during the 1990s and into the new thousand years. The organization has continuously extended its arrangement of resorts to remember 83 inns and resorts for 35 nations and keeps on developing in both size and acknowledgment today. Each lodging, from Cairo to Chiang Mai to Milan, exhibits the four columns that Mr. Sharp has manufactured the Four Seasons brand upon. 2 RECENT DEVELOPMENTS Headquartered in Toronto, Canada, Four Seasons Hotel and Resorts turned into the main huge inn organization to oversee lodgings through land proprietors and engineers. In 2007, Four Seasons Hotels came back to private proprietorship, with Bill Gates and Saudi Prince Alwaleed Bin Talal each claiming 47. % of the organization, and Mr. Sharp claiming the remaining 5% (Segal, 2009). The buy depended on the choice to extend all the more forcefully, explicitly into districts not helpful for open organizations (O'Brien, 2008). With tasks in 35 nations, it has been incredibly effective abroad and will keep on venturing into new markets later on; the Chinese an d Indian markets are anticipated to assume a crucial job later on for the organization (â€Å"Four Seasons CEO Sees Luxury Trajectory,† 2009). As a lodging the executives organization, Four Seasons has unlimited oversight over all inn activities, takes an interest in the structuring of new inns, and acquires roughly 3% of income from inn proprietors notwithstanding gathering expenses to cover worldwide deals, promoting, and reservations (O’Brien, 2008). The significant chiefs in the organization home office right now are: ? Isadore Sharp: Founder, director, and CEO ? Kathleen Taylor: President and COO ? Jim FitzGibbon: President Worldwide Hotel Operations ? Scratch Mutton: Executive Vice President Human Resources and Administration ? Scott Woroch: Executive Vice President Worldwide Development ? John Davison: CFO and Executive Vice President Residential ? Antoine Corinthios: President Europe/Middle East/Africa ? Susan Helstab: Exective Vice President Marketing (Four Seasons Hotels and Resorts-About Us: Corporate Bios, 2010). Four Seasons is consistently perceived as a remarkable organization winning honors a seemingly endless amount of time after year. Four Seasons has stayed on Fortune’s 100 Best Companies to Work For consistently since 1998, for an aggregate of twelve continuous years (â€Å"Four Seasons Hotels and Resorts-About Us: Four Seasons History,† 2010). Twenty-two of the Four Seasons properties have likewise been perceived for greatness in the cordiality business with the AAA Five Diamond grant in (2010 AAA/CAA Five Diamond Lodgings). This is an exceptionally lofty honor, introduced uniquely to â€Å"0. 27% of the 60,000 Diamond Rated lodgings and cafés all through the United States, Canada, Mexico, and the Caribbean,† genuinely separating Four Seasons Hotels from its rivals (â€Å"Five Diamond Award Winning Hotels and Restaurants,† 2010). The thirtieth commemoration issue of the Robb Report,â published in 2006, remembered the Four Seasons for its rundown of â€Å"the most selective brands of all time† close by other extravagance brands, for example, Rolls Royce, Tiffany’s and Louis Vuitton (â€Å"Four Seasons Hotels and Resorts-About Us: Four Seasons History,† 2010). Conde Nast Traveler additionally reliably perceives the Four Seasons as a pioneer in the neighborliness business. On Conde Nast Traveler’s Global Top 100 List, eighteen Four Seasons’ lodgings have been incorporated, which is triple the measure of the following most-recorded inn network (Martin, 2008). By fusing the four columns into its business procedure, the Four Seasons has formed into one of the most-perceived esteemed brands inside the cordiality business. Through its steady spotlight on phenomenal client care in all business sectors, Four Seasons makes a brand that is quickly connected with surpassing client needs and desires in each area. Mr. Sharp summed up the thought by saying â€Å"If you don’t meet it without fail, you don’t have a brand† (â€Å"Four Seasons CEO Sees Luxury Trajectory,† 2009). The engineering of an inn is unimportant on the grounds that any contender can repeat it, anyway the representatives of the Four Seasons separate the organization by continually conveying the chief assistance vowed to the visitors,

Billy Budd’s lessons in Farewell to the Rights of Man! Essay Example Essay Example

Billy Budd’s exercises in Farewell to the Rights of Man! Exposition Example Paper Billy Budd’s exercises in Farewell to the Rights of Man! Article Introduction The film introduces itself with Billy Budd as a mariner on a boat called the, â€Å"Rights of Man.† A boat from the British Navy is pursuing them down as they effectively suspect, to intrigue men on board they’re boat to turn out to be a piece of the naval force. As we see on the boat, Billy Budd is an energetic, cheerful character that satisfied everybody by singing through his tiring work. Budd is constrained upon the HS Avenger where the group is a miserable, crotchety parcel. Their misery is expected generally to the ace at arms, John Claggart. In any case, Budd’s upbeat character carried light and warmth to an in any case miserable and cold boat. Budd continues to honestly attempt to become companions with Claggart. Claggart doesn't believe people and he imagines that all men are out to get one another. He accept that he needed to rebuff them before they get to him. Budd’s endeavors flop however, Claggart still treats him horrendously and with sharpne ss. Not long after, Claggart finds out about a plot to take his own life, he carries it to the commander and blames Budd for being the pioneer in this trick. It appears to be that as it may, that Claggart is truly undermined by Budd’s clear ability at making companions and capacity to draw in individuals to tail him, making him figure he could begin a revolt. Mutiny’s in the year 1797 were a significant worry in the British Navy and disciplines to any included were consistently serious if not the finish of their lives. The skipper calls both Claggart and Budd to his lodge for addressing. Claggart starts in heaving untruths and allegations about Budd. Before Claggart can complete this, Budd, in an attack of outrage and loss of words, hits Claggart and murders him with a solitary blow. Billy Budd’s exercises in Farewell to the Rights of Man! Paper Body Paragraphs This causes an issue for the boats skipper, Captain Vere, (which means truth). He actually didn't care for Claggart and he comprehends that Budd had no aim, however he feels that the just barely activity is hang Billy Budd. He gathers a court marshal and they counsel about what to do. Vere can't conclude whether to follow his very own sentiments or whether to follow his obligation. At long last, they conclude that the only activity is hang Billy Budd. Shockingly, Budd is content and doesn't battle the choice, for he comprehends what he has done. When Budd goes to be hanged before the team, they voice their misery, however none advance forward to battle for his life. Billy Budd bites the dust before the team calmly and without final words. Depiction of the Legal System: This film raises issues relating to Capital Punishment. It appears to be a troublesome depiction of it, since Budd is such an amiable character. The film makes Claggart appear to be a criminal for all the torment and u npleasant things he makes the group got past. Be that as it may, one could contend that he is simply satisfying his obligation. The film makes Budd resemble a legend, since he satisfies everybody through difficult occasions. The manner in which the Captain handles it is a sensible way to deal with the circumstance. Much the same as in =/history-of-human advancement I-code-of-hammurabi-versus mosaic-law-6759 information wpel-link=internal>hammurabi‘s Code, the acclaimed â€Å"Eye for an Eye,† stands valid in this. The lawful framework is introduced in a couple of ways. The ace of arms, Claggart is practically similar to the police. He watches the team and authorizes the laws of the boat. On the off chance that a law is broken by one of the group, at that point he reports it to the Captain who at that point will choose a discipline for the man. An adjudicator and jury could be contrasted with the scrutinizing from the skipper and afterward the court marshal where they choose what ought to be finished with Budd. The disciplines would be done on board transport. The group can't safeguard themselves extremely; their assertion isn't taken as intensely as that of the Master at Arms. Connection between Legal System and the Individual/Society: The fundamental relationship that was depicted in this film was that among Claggart and Billy. This was a clearly stressed relationship. Billy was exceptionally open to a kinship with Claggart, however Claggart would not have it and regarded it to be incomprehensible. Since Claggart is the legitimate framework, and Billy is the individual this speaks to one relationship. Another relationship that is key is the connection between Captain Verre and the code. Skipper Verre might want to pardon Billy and to release him and not press charges, however the code says that Billy beyond words. This represents a contention between Verre’s good and legal qualities. Would it be a good idea for him to slaughter Budd as t he law advises him to? Or then again would it be advisable for him to allow it to pass, since he realizes Billy is a decent individual and it was inadvertent? The Issue/Conflict: The issue/strife emerged when Billy boarded the boat. His euphoric way repudiated how the ace at arms felt mariners ought to be. He accepting this disposition as a danger to the request for the boat. He considered Billy to be the sort of individual who might begin a rebellion. Claggart felt that Billy was looking for trouble, particularly when he endeavored being companions with him. It made division, in light of the fact that Claggart can't believe anybody and thinks Billy Is terrible news. It made division, since everything Billy does to fulfill the team, Claggart sees as it as an endeavor to walk out on the guidelines and convince them to do an inappropriate. The second, increasingly significant issue is that of Verre and his choice. It emerged through the murdering of Claggart and from choosing what Bil ly’s discipline ought to be. Side A says that it is the Captains obligation to murder Billy as indicated by the standards and the law. The chief likewise considers the existence lost; that in spite of the fact that Claggart was a bleak individual, he reserved the option to live and that privilege was removed when Billy murdered him. Side B would contend that Billy did it unintentionally and that it was anything but a pernicious slaughter. Odds are, Billy would not slaughter once more. There is likewise the opportunity that individuals will insurrection if Billy bites the dust. These are the contemplations that go through the Captain’s mind when he considers Billy’s future. The contention closes with Bill’s execution through hanging. The Captain concludes that the correct decision to make is to execute Billy as indicated by the law, and Billy acknowledges that. Regardless of the crew’s dissatisfaction with the activity, the chief needs to proceed wi th it. Billy likewise is content with the Captains choice, since he comprehends what he slaughtered a man and that that is a death penalty. Billy doesn't hold any terrible affections for feel harsh, in light of the fact that he feels awful about Claggart’s demise also. The Message and the Subtext: (I was not satisfactory whether you were alluding to the time the book was made, or the time the film was made) The book was begun in 1886 by Herman Melville. During that time Capital Punishment may have been a contention. This was most likely a reflection upon the military and the issue of a people rights. The military was significantly more severe in the 1800’s than it isn't and ruthless discipline was not unfathomable. Notwithstanding, I presume this isn't identified with the military and only that of how somebody ought to be judged. I think Herman Melville’s goal was to show the contention among obligation and ethics. In 1962 this film was most likely related more to the military. In 1967 the United States was in a virus was with Russia and numerous soldiers were being conveyed all through the world to ensure nations. Numerous men were being court marshaled and numerous individuals were being researched for trick, since it was a to a great extent disliked war to be in. It most likely raised the issue of slaughtering the adversary. In fact for executing somebody, you should pass on or be seriously rebuffed. Regardless of whether he/she is the foe like Claggart, do they have similar rights that we have? This is the sort of inquiry that individuals in the military needed to confront and needed to live through. The Movie, its Message, and You: To me, Billy Budd investigated the possibility that despite the fact that you are not a terrible individual, you can even now be rebuffed for a wrongdoing you submitted by the law. This film instructed me that numerous courts are unforgiving and could never pardon an irregular upheaval of outrage. This the two quiets me, and scares me. It quiets me since that implies that individuals, who murder and don’t intend to or don’t comprehend their quality and ways, are being placed into prison far away from me. In any case, it additionally alarms me, to imagine that consider the possibility that it happened to me and nobody is tolerant. It additionally makes me consider the death penalty and where it ought to be applied. For example, under what conditions does an individual need to slaughter for their life to be removed? What sort of mental state do they have to have? Does it make a difference? It emerged issues, for example, this and I left class the remainder of recording considering the entirety of this. I feel this is a semi-exact depiction of the legitimate framework. Semi-exact, in light of the fact that today we have a jury, we have numerous individuals who might have safeguarded Billy and others to guard Claggart. Or on the other hand perhaps there would have been an in dividual to guard Jenkins when Claggart requested him to his post, which prompted his demise. The depiction of somebody authorizing the law and a court is extremely precise however. The court marshal goes about as the adjudicator and the jury. The commander calls the two men in for a cross-examination before Billy murders Claggart. This is all exact to how thinks would be help today. At last, they chose to comply with the law and execute Billy. In any case, the issue of Capital Punishment was distinctive all through all ages. Thinking back to the 1800’s there probably won't have at any point been a contention about it, and individuals once in a while scrutinized the law. It was only an unmistakable indeed, he has the right incredible no, he didn't carry out the wrongdoing. Presently, individuals have gotten increasingly enthusiastic and we comprehend that there are sure incidental and legitimate killings. For example, slaughtering to safeguard one self. I d

What Every Writer Should Know Before Creating a Prologue

What Every Writer Should Know Before Creating a Prologue Arguably one of the most famous prologues in literature, Charles Dickens opening lines of A Tale of Two Cities is a perfect example of how to write a prologue. It is the most quoted line from the book, and has stood the test of time because it does exactly what it is meant to doâ€"make the reader want to continue reading.It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair…Charles DickensFor any writer, creating a Dickens-like prologue is a daunting task. This is especially true for first-time novelists who are unsure of the process of writing a book from start to finish, and what it will entail. Theyll often make the mistake of starting with a prologueâ€"because its fun to start a story that wayâ€"without understanding the real purpose of those few pag es at the beginning of their story.The bad news firstWhen someone gives you the option between hearing good news and bad news, youll likely choose the bad news first, right? So here it is.Literary agents looking to represent another best-selling author generally dont like prologues. One reason is that theyve read a lot of them. Theyve seen it all for a books beginning, especially from authors who take 500 words to describe an approaching storm or use the prologue to do something different or cool, which usually only results in completely confusing the reader. With so many samples of work coming across their desk, they start to recognize tell-tale signs about you as an authorâ€"how you pace your story and the tone of your narrator. They ultimately want to represent an author who can sell books, and use simple metrics to help their decision on whether to represent you.Now to conclude the bad news, lets take a step back and ask the question: Do you hope to become a best-selling author and have your work accepted by big publishers? If the answer to that question is yes, then you might want to rethink a prologue entirely in the first place.Take a step back and determine whether your prologue would be strong enough to beat the odds of having your manuscript accepted.Advice from the prosElmore Leonard, bestselling western and crime fiction writer, who has also published tips for writers, suggests to do away with a prologue entirely. Sandwiched in between tips like never open a book with weather and never use a verb other than said to carry dialogue, he suggests that a writer avoid prologues. If avoiding a prologue lands in the Top-10 list of industry-wide standards for best practices, then it obviously is something to consider thoroughly before you begin the querying process to have your book published.Theres a valid reason why literary agents tend to avoid reading prologues when considering authors to represent. For example, Janet Reid is a literary agent at New Lea f Literary and Media in New York City. Her client list includes several New York Times Bestselling authors, and she knows how literary agents think. From a literary agents point of view, a big problem with authors sending in a prologue as a query is the fact that it doesnt give them an opportunity to see the writers true pacing and story-telling style. Prologues often contain vague references or back story, leaving the readerâ€"or in this case, literary agentâ€"with little knowledge about your talent and capabilities as a writer, but a lot of confusion trying to understand a prologue outside of the context of the manuscript as a whole.With multiple manuscripts to read daily, literary agents look for tale-tell signs of poor writing to help speed the process. In many cases, when receiving a query, an agent will skip past the prologue and start immediately on Chapter 1.In addition to that, many literary agencies ask for a query as an introduction to your work. Its standard for agents t o request that the author send in a query, with only 3-5 pages of the book as a sample. Since a prologue stands on its own, its a bad introduction to what you can do as a writer. A query is not the full manuscript and its certainly not the finished book, says Reid. Reading at the query stage is often skimming. Its not settling down on the couch with a cat and a cup of java for a nice read of an 800-page novel.Reid also suggest that writers ask themselves an important question before submitting a query containing a prologue. If you leave the prologue out of your query, she writes, will the agent be able to understand Chapter One? If so, leave it out of the query. Remember, you only have 3-5 pages most likely, or not many more, to catch an agents attention.She also advises that if you simply must have a prologue and have faith that it will stand out as extraordinary, remember that the point of the query is to engage the reader. It is up to the writer to determine if the prologue would do that best, or if Chapter One would be more of a hook. Be very critical in your assessment here, says Reid. If Im only going to read five pages, which ones are they?Reid is not alone in her feelings about prologues. Michelle Andelman of Regal Hoffman and Associates, another New York City-based agency, shares the same opinion. Im not a fan of prologues, she writes, preferring to find myself in the midst of a moving plot on page 1 rather than being kept outside of it, or eased into it. Andrea Brown of Andrea Brown Literary Agency puts it like this: Most agents hate prologues. Just make the first chapter relevant and well written. Laurie McLean of Foreword Literary writes, Prologues are usually a lazy way to give back-story chunks to the reader and can be handled with more finesse throughout the story. Damn the prologue, full speed ahead!Finally, the good newsWith the bad news out of the way, lets focus on the good, especially if your manuscript is already written and you know the p rologue youve included is perfect. Kristin Nelson, President and Founding Literary Agent of Nelson Literary Agency in Denver, has represented over 35 New York Times bestselling titles. She, unlike most in her field, doesnt completely discount the potential of a prologue. However, if youre going to send it out for agents to read, at least avoid some of the most common mistakes writers make in writing their prologue.According to Nelson, there are two definite mistakes to avoid. Ranking at #1 and #2 are writing a prologue for backstory so the real story can begin, or making the prologue too long. Both of those mistakes combined would, in her words, be the death of a manuscript.Another common mistake she has seen often is when writers present a prologue that is in a completely different writing style or voice compared to the rest of the book. A writer might do this for several reasons, perhaps to stand out or be different than the rest. Nelson writes, …then when Chapter 1 begins, read ers are left flummoxedâ€"especially if that style or tone of voice is never revisited.As for the perfect prologue, and its place in a novel, Nelson admits that a prologue can be a truly amazing tool for a writer and make a novel more successful. However, she also notes that extraordinarily written prologues are not the norm, and she can count the number she has seen on two hands. These odds might not be ones you want to face in your querying process.What makes an extraordinarily written prologue?If youre still convinced your manuscript needs a prologue and you can avoid the whole thing by not sending it out in queries, here are some best practices to consider as you write it.Make readers want more. As in Dickens A Tale of Two Cities, write a prologue that captures the readers attention so much that they simply cant put the book down until they know the story and its every detail. Thats the kind of hook you need to make a prologue work in an industry that doesnt really take well to p rologues in the first place.Use the prologue as the proverbial hook, but dont try to yank the hook forward by starting Chapter 1 in the same way. If youve written a dynamic prologue, slow the action down a bit when writing Chapter 1.Think of the prologue as its own unique part of the book. Instead of writing a snippet or snapshot of action that will take place later in the book, think of it as a short story that can stand on its own. If you do this, youll be more likely to give the prologue the attention it deserves.Dont make it too long. If your prologue is wordy and in any way bores the reader, its a useless device. You want to engage the reader and hook them into reading more, not run them away with a bad first impression.Write it in a voice that continues in the rest of your novel. Many writers make the rookie mistake of writing a prologue that is in the voice of the villain, or worse, a character who doesnt play a significant role in the rest of the story. This is not only conf using for literary agents taking a small glimpse of your workâ€"its confusing to any reader.Dont use your prologue for a lot of back story. Throwing in back story details is often more effective within the plots progression, and can be difficult for your reader to grasp if there are too many details included.Read a lot of prologues. Look at what other authors have done in writing their prologues. Compare how they use it to set up their story, or hook the reader in to reading more. A prologue doesnt have to be a bad thing if you do it right. The fact that there are many bestsellers on shelves that contain a prologue shows that the device still works. Look at what publishers liked (obviously, by publishing the novel), and dissect how other authors have managed it.